We are delighted to introduce our new collaboration with Yorta Yorta artist Chloe Jones.

Chloe has shared her outstanding talent with us at Bupa Optical & Hearing to create a limited-edition Chloe Jones Collection of four frames (two optical and two sunglasses) to celebrate Bupa Foundations new partnership with the Brien Holden Foundation.

The collaboration features Chloe’s celebrated artwork Back to Biami which takes us on a journey through her cultural roots, embodying the sacred and intricate healing practices unique to the Yorta Yorta people.

Back to Biami reflects the healing journeys of my people, the Yorta Yorta, known as the river people, by drawing on the knowledge of traditional healing practices.

The cool blues and greens embody the restorative qualities of our land, while the reds and oranges are the warmth of the sun and the life force flowing through us. These colours embody the spirit that animates all living things, the fire that drives us forward and sustains our creativity and knowledge, allowing our bodies and spirits to heal.

Each line, curve, and shape reflects my traditional linear style, symbolising the dynamic energies of the land, waterways, animals, plants, and people. The cyclical patterns represent the cycles of health, life, and renewal, while the wavy lines echo the movement of the rivers and the land’s energy.

This artwork serves as a reminder that true healing involves reconnecting with Country and traditional practices to restore wellness, especially in challenging times when the need for cultural and spiritual healing is most urgent.

According to the Australian Institute of Health and Welfare, Indigenous Australians experience higher rates of eye conditions such as cataracts, diabetic retinopathy, and trachoma compared with non-Indigenous Australians (Eye Health in Aboriginal and Torres Strait Islander People report - by the Australian Institute of Health and Welfare, updated 15/08/2023, v1.0).

To celebrate the launch of Yorta Yorta artist Chloe Jones new collection, from 6-30 November, Bupa Optical & Hearing will be supporting efforts to target eye health disparities in Indigenous communities, with a focus on near-sightedness (myopia) awareness and prevention. This collection also marks the beginning of a new partnership between the Bupa Foundation and the Brien Holden Foundation, united in the goal of making a meaningful impact on myopia prevention.

• November Impact: From every pair of prescription eyewear or packet of contact lens purchased* between 6-30 November 2024, the Bupa Foundation will donate $5 to the Brien Holden Foundation, supporting eye health programs for First Nations young people.
• Chloe Jones Collection: From 6 November 2024 and until sold out, $25 from every sale^ in this limited-edition range will also go to the Brien Holden Foundation to fund ongoing work in closing the eye health gap in Indigenous communities.
  

Help make a difference. Every prescription eyewear purchase from 6-30 November 2024 contributes to closing the eye health gap for Indigenous communities.